September 9th, 2021

Agreement Greeting

By JEREMY WARNE

Licensing and the greeting card industry share a symbiotic relationship that intertwines in and out of the common territory with card companies that act as licensors, licensees and agents. Almost all drawings that appear on a greeting card (which were not created by an in-house designer) are the result of a licensing agreement. Set of isometric decorative symbols type and gesture of people Isolated greetings in different countries Not surprising that the greeting card is often one of the first licensed products to enter the shelves. Lisa Shapiro, of The Licensing Company, summed it up: “You can have 48 designs in hundreds of stores across the country that end up in tens of thousands of homes. We are a nation of card chains, which makes the product very powerful. .

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